Copy that sounds like you wrote it. On a good day.
Page-by-page custom copywriting written by humans for humans. Not template-speak, not jargon, not the sentence you'd cut if you read it twice.
Almost every small business website has the same copy: "Welcome to our website. We are committed to quality service. Contact us today for a free quote." It's the kind of writing that says nothing, sells nothing, and feels nothing — because it was written to fill space, not to do work. Editorial copywriting is the opposite. We sit with what your business actually does, who it serves, and what makes you different, and we write the words that put all of that on the page in a way customers can actually feel.
Copy is the part of the website that does the selling.
The hero image earns the first three seconds; the copy earns everything after. A beautifully designed site with bad copy converts worse than an ugly site with good copy — because customers read for a reason, not for the visuals. Good copy is also the cheapest way to look more expensive than you are. A handful of well-written paragraphs makes a small business read as a real company. Generic copy does the opposite, no matter how nice the photography is.
- 01Custom-written copy for each page you include, sized to the page
- 02Two rounds of revisions per page — you tell us what to tighten, we tighten
- 03A "voice memo" interview at the start (15–20 minutes) so we capture how you actually talk
- 04SEO-aware writing — natural keyword integration without keyword-stuffing
- 05Delivered as a clean Google Doc you can paste into your CMS or hand to your developer
Voice intake
A 15-minute call where we ask you to describe your business out loud, the way you would over coffee. We record. The way you actually talk becomes the voice of the page.
Drafts
We write the first draft of every page in the scope. You read, you note what feels right and what doesn't.
Revisions
Two rounds of edits per page. We tighten until it reads the way you want — no charging extra for "I changed my mind on this sentence."
How many words per page?
Depends on the page. A home page is typically 300–600 words across multiple sections. An about page might be 400–800. A services page lands somewhere similar. We size to the page, not the other way around.
Will it sound like AI wrote it?
No. We use AI as a draft assistant the same way a writer might use a thesaurus — to surface options. The final voice is human, edited line-by-line. If you can spot AI-generated copy, so can your customers, and they'll trust you less for it.
Can you write copy for a site I'm building myself?
Yes. The deliverable is page-by-page Google Docs; you paste them wherever you're building.
from $199 per page. Begin a project below, or book a discovery call if you want to talk through whether this is the right fit.
Figure out who your brand is, before any pixel gets pushed
A two-day deliverable that puts the strategic thinking down on paper — so the design work, the website, the social posts, and every customer touchpoint all point in the same direction.
The engine
Most agencies sell you ongoing social media management at $500–2,000 a month. We sell you the engine instead — voice guide, calendar template, post bank, strategy playbook — so you can execute yourself, or hand it to someone for a tenth of what an agency charges.