The engine. Not the labor.
Most agencies sell you ongoing social media management at $500–2,000 a month. We sell you the engine instead — voice guide, calendar template, post bank, strategy playbook — so you can execute yourself, or hand it to someone for a tenth of what an agency charges.
You've probably noticed the social media management trap: a small business pays an agency $1,200/month to post three times a week, the posts are generic, the audience doesn't grow, and a year later you've spent $14,400 and have nothing to show for it. The alternative most agencies don't want to sell is: build the system once, run it yourself. Content Systems is that system — the documents, templates, and post library that make it possible for anyone (you, an intern, a freelancer) to post consistently on brand without inventing every post from scratch.
You're not paying for content. You're paying for consistency.
The reason most small business social accounts are inconsistent isn't lack of effort — it's the cost of every post being a fresh creative decision. "What should I post today?" is the question that kills consistency. Content Systems removes that question. The post bank tells you what to post; the calendar tells you when; the voice guide tells you how to sound. Posting becomes a 10-minute task, not a 90-minute creative ordeal.
- 01Brand voice guide — how you should sound on social, including signature phrases, banned words, and examples
- 02Monthly content calendar template — a fillable schedule with prompts for what to post each day
- 03Evergreen post bank — 20+ brand-aligned post templates organized by type (educational, behind-the-scenes, customer story, sale/promotion, etc.) that you fill in and reuse
- 04Strategy playbook — what to post, when to post it, which platform fits your business, how to read your numbers
- 05A 30-minute handoff call to walk you (or whoever will run this) through everything
Discovery
A working session about your audience, your competition, what you've tried, and what platforms actually matter for your business. Not every brand needs to be on every platform — we figure out where to focus.
System buildout
We assemble the voice guide, the calendar, the post bank, and the playbook — customized to your business, not a generic template.
Handoff
A 30-minute call where we walk through everything with you or whoever you're handing it to. You leave knowing exactly how to use the system.
Why don't you just offer ongoing social media management?
Because it's a service we don't think is worth what most agencies charge for it. The labor is low-margin for us and the results are usually weak for the customer. Selling you the system gets you better results for less money — and we get to focus on the work we're actually good at.
What if I want help executing instead of doing it myself?
Hire a part-time social media coordinator or a virtual assistant. With the system in hand, the work becomes execution rather than strategy — most people can do it for $15–25/hour. We can recommend agencies if needed.
Is this just for social media?
No — the system also covers email newsletters and blog content if those matter for your business. We scope based on what you're actually trying to do.
from $799. Begin a project below, or book a discovery call if you want to talk through whether this is the right fit.
Figure out who your brand is, before any pixel gets pushed
A two-day deliverable that puts the strategic thinking down on paper — so the design work, the website, the social posts, and every customer touchpoint all point in the same direction.
Newsletters and welcome emails
Stand up your email marketing the right way the first time. Platform setup on whichever service fits your business best, brand-styled template, welcome automation that fires when someone signs up, signup form integrated into your site, and a written sender-name strategy so emails actually reach inboxes.